Ahmed ZakiUI/UX Technical Lead
العربيةLet's Talk
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Summary

Senior product designer with 12+ years designing enterprise, government and e-commerce products across Saudi Arabia, the UAE, Egypt and the US. Currently I lead a team of 6 designers at FlairsTech across 17 projects: I set UX standards, review the team's output, own the design system and the full lifecycle from discovery to development handoff.

I work in advanced Figma with token-based design systems, UX research and usability testing, alongside product, engineering and C-level stakeholders in Agile teams. I moved my team to an AI-driven design workflow, completed IBM's AI Fundamentals (2025) and focus on bringing trust, explainability and user control into AI-assisted product experiences.

Professional experience

  1. UI/UX Technical Lead

    Dec 2024 – Present

    FlairsTech Cairo, Egypt

    • Lead and mentor a team of 6 UI/UX designers across 17 projects: set quality benchmarks, run design reviews and build a user-first culture.
    • Moved the team to an AI-driven design workflow and grew junior designers to own a project end to end, with review roles in place.
    • Own the design strategy and UX standards across multiple digital products, and build the Figma design systems and component libraries that speed up delivery.
    • Own the full lifecycle: discovery, research, wireframing, prototyping and handoff, with accessibility and responsive design built in.
    • Lead workshops with product managers, developers and C-level stakeholders; drive improvements through usability testing and analytics.

  2. UI/UX Designer

    2024 – 2025

    ELM (Saudi Arabia) Remote, KSA

    • Designed end-to-end UX for enterprise-scale digital products serving millions of users across Saudi Arabia.
    • Ran the full UX workflow in Figma: user research, information architecture, wireframes, prototypes and usability testing.
    • Ran A/B tests and customer surveys with Maze on large projects.
    • Translated complex government-scale requirements into intuitive, performant experiences under tight timelines.

  3. Senior UI/UX Designer

    2021 – 2024

    Digital Nexa UAE, Remote

    • Built sitemaps, user flows and Figma prototypes for client products across fintech, real estate and e-commerce.
    • Developed full design systems: colour tokens, type scales, component patterns and usage guidelines.
    • Managed the client design process end to end, from brief and discovery to presentation, iteration and developer handoff.

  4. UI/UX Designer

    2014 – 2021

    Netservex Cairo, Egypt

    • Led design and creative output across web and mobile for brands including Toshiba, Hyundai, UNHCR and DHG Properties.
    • Produced wireframes, UI mock-ups, design systems and pitch decks aligned with client brand and product strategy.

  5. UI/UX Designer and Developer

    2010 – 2014

    INTER-VISION, iTeam Solution, ACT Cairo, Egypt and Kuwait

    • Designed and built websites, apps and digital marketing assets with clients from brief to launch; hands-on HTML, CSS, jQuery and WordPress theme integration.

Education and certifications

  • Bachelor of Arts, Tourism Studies

    2004 – 2008

    Helwan University, Cairo

  • AI Fundamentals with Capstone

    IBM SkillsBuild via MCIT Egypt

    2025

  • UX Research and Early Concept Testing

    Google

    2024

  • DEPI Digital Arts, UI/UX Web Design

    Digital Egypt Pioneers Initiative

    2024

  • React Development Nanodegree

    Udacity

    2021

  • Front-End Developer Nanodegree

    Udacity

    2020

  • 4.96 out of 5 from 26 client reviews

    Mostaql

    2017–2026

Skills

Design leadership

  • Mentoring and design reviews
  • Quality standards
  • Stakeholder alignment
  • Design workshops

Strategy and research

  • UX strategy
  • User research
  • Usability testing
  • Information architecture
  • Analytics-informed iteration

Design systems

  • Figma component libraries
  • Design tokens
  • Usage guidelines
  • Scalable patterns and governance

Craft

  • Wireframing
  • High-fidelity prototyping
  • Interaction design
  • Mobile-first and responsive
  • WCAG accessibility

Tools

  • Figma (advanced)
  • FigJam
  • Adobe XD
  • Sketch
  • WordPress
  • Jira
  • Notion

Notable projects

  1. UX Strategy Lead, 3DDX

    2026

    Dental digital workflow platform, USA, remote

    • Directed the UX strategy: competitor analysis, sitemap, information architecture and homepage user journey.
    • Delivered a fully wired Figma prototype across all key flows and a 34-component library, plus an animated HTML brief for client sign-off.

  2. UI Lead, digital rebranding, Saudi Electricity Company

    2026

    KSA, remote

    • Contributed to the digital rebrand for one of the Middle East's largest utility providers: visual language system, UI components and design guidelines.
    • Coordinated with KSA stakeholders to keep the brand consistent across digital and print.

  3. UI/UX Designer, Aljaless

    Saudi cultural community app

    • Designed a 54+ screen mobile app covering the main user journeys, with Figma prototypes and developer handoff.

Featured case studies

FlairsTech

  • Rebranding
  • Website
  • Design system

A full-scale marketing and service website for a global technology managed services provider, from the homepage and service pages to the blog, careers and a custom AI product.

View case study

UmrahHub

  • Platform
  • Government
  • Travel

A unified digital gateway for pilgrims and service providers to plan, book and experience the journey of Umrah, from visa eligibility to full itinerary management.

View case study

RaviaCare

  • E-commerce
  • UX research
  • UI design

A full-cycle design engagement, from user research to final UI, for desktop and mobile in English with Arabic localisation support.

View case study

Curriculum vitae

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